Web sites used to be Internet business cards, color brochures at best. Not anymore. Today’s web sites need to be lead capturing machines and e-comm online stores.
Online sales skyrocketed in recent years. With todays web design tools and technology, any web site can be equipped to sell something. E-commerce became simple.
Search engines are medium that help you to be found on the Internet. Optimization of your web site is critical to make your web site found most effectively. Free traffic.
Pay per Click
Pay per Click is the most effective and fastest way to advertise your business on the Internet. You pay for traffic directed to your web site. Can be quite expensive? Maybe not.
Print, radio and TV are more established methods. Powerful and often expensive. Limited control and short shelf-life presence.
Brochures, catalogues, direct mail marketing provide targeting and demographics. Also expensive and short lived.
Network marketing, cold calling, require personal engagement. Time consuming. Numbers game.
Social Media platforms and e-mail, provide lasting presence, free to set-up. Interactive and instant communication.